How to address your target audience with a podcast ?
Did you know that in France more than four million people are interested in podcasting at least once a month? ? This explains the growing number of podcast consumers around the world. Indeed, podcasts are now the best alternative to give value to the audience of a company. Moreover, their market is constantly evolving and the statistics are only going up. If you are interested in this opportunity, know that your success is just around the corner.
Then discover in this article the tips to reach your target audience with a podcast.
Know your target audience
Before knowing your audience, it’s important to know the topic you want to address. This will allow you to develop your creativity. After this step, it is time to define your niche. This is the phase of the process on which all the others are based. However, your goal must be to sort out.
The one to make your audience stand out among this myriad of consumers.
Some analysis shows that most podcast listeners are between 12 and 34 years old. Then it’s all about the kids. Moreover, based on the existing auditors, you can find your audience and better understand them over time.
With a branded podcast, your audience will experience an incredible expansion. To achieve this, there are specific steps to follow.
- Gradually narrow your audience to a specific group;
- Getting to know this niche;
- Exchange with your audience if possible.
Even if you have few people around at first, it is easy to increase the number if you know what they want from you. Define the type of podcast that is most appropriate for your listeners
Knowing what your audience wants from you means that you know your audience better than anyone else. Then you need to define the type of podcast that will be suitable and that will allow this group allied to your cause to grow. Indeed, there are several podcast formats: the solo format, the interview format, the non-fictional story format, the narrative fiction format, the hybrid format.
Podcast: solo format
This is the format that involves only one speaker for the realization. The solo podcast format is the most common and simple format.
Podcast: interview format
This alternative is to engage your audience through shared experiences. This format is certainly used by those who have a larger audience, but you can also use it despite your small position.
Podcast: Non-fiction format
The non-fiction podcast format is usually presented as an audio documentary. It’s a real event sequence that is captivating and very interesting.
Podcast: narrative fiction format
This is the format adopted by TV stars, media channels and movies. It’s about telling compelling stories to get the attention of your audience.
Podcast: Hybrid format
The hybrid podcast format reveals great flexibility. This one includes different formats to offer a more captivating presentation. For example, non-fiction storytelling with an interview segment.
You need to ask yourself some pertinent questions to know if the format you will choose will suit the content and your target.
Create content that can impact your target
Now you know your audience. You also have an idea of the podcast format that will be adapted to your content. Now you need to produce impactful content that will make a splash.
This is one of the keys to a good reputation.
To achieve this, the content must be simple and clear. To this must be added a touch of entertainment to attract attention and curiosity. You can schedule each episode and set up a strategy to do better.
Test your content
After creating your content, you now need to think about publishing it. But before you do that, it’s a good idea to do a test with a few people around you. This is where your first broadcast should take place. They will be able to give you feedback that can help you make your content better.
In addition, your friends and family will also be able to participate in the launch and this will expand your community.
In short, you need to keep in mind that your podcast must speak to your audience. Since you already know your audience, your content will capture their attention and your call to action will make them want to know more. Word of mouth will multiply and you will be successful.